Turning decision-making logic into international performance among SMEs : revealing the importance of international entrepreneurial marketing
Man Yang, Peter Gabrielsson, Mika Gabrielsson, Seppo Pynnönen
| Year of publication: |
2025
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| Authors: | Yang, Man ; Gabrielsson, Peter ; Gabrielsson, Mika ; Pynnönen, Seppo |
| Published in: |
International business review. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 2012947-6. - Vol. 34.2025, 4, Art.-No. 102457, p. 1-19
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| Subject: | Causation | Effectuation | International entrepreneurial marketing | International entrepreneurship | International performance | Small and medium-sized enterprises | KMU | SME | Internationales Marketing | International marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Globalisierung | Globalization | Unternehmer | Entrepreneurs | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2025.102457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440412