Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Torgeir Aleti & Jason I. Pallant & Annamaria Tuan & Tom van Laer
| Year of publication: |
2019
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|---|---|
| Authors: | Aleti, Torgeir ; Pallant, Jason I. ; Tuan, Annamaria ; Laer, Tom van |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 17-32
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| Subject: | Analytical | Automated text analysis | Emotion | Focus | Function words | Linguistic style | Narrative | Speech act theory | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129482