Twenty years of research on gamified advertising : a systematic overview of theories and variables
Z.M.C. van Berlo, E.A. van Reijmersdal and M.K.J. Waiguny
| Year of publication: |
2023
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|---|---|
| Authors: | Berlo, Zeph M. C. van ; Reijmersdal, Eva A. van ; Waiguny, M. K. J. |
| Subject: | advergames | Gamification | in-game advertising | Werbung | Advertising | Computerspiel | Video game | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2143098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233943