Twisting tradition : consumers' behavior toward alternative closures
Nelson A. Barber, D. Christopher Taylor and Tim H. Dodd
| Year of publication: |
2009
|
|---|---|
| Authors: | Barber, Nelson A. ; Taylor, D. Christopher ; Dodd, Tim H. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 15.2009, 1, p. 80-103
|
| Subject: | Getränkeverpackung | Drinks packaging | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003831209