Twitter in Congress: Outreach vs Transparency

The paper provides some support in favor of Twitter adoption being driven by outreach reasons, rather than the well-popularized transparency motive. Furthermore, outreach considerations factor into a Republican's perceived benefit more than a Democrat's.

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Year of publication:	2010-05-25
Authors:	Chi, Feng ; Yang, Nathan
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Government communication \| diffusion of technology \| political marketing \| social media

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	O30 - Technological Change; Research and Development. General ; M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008560475