Twitter killed the media star : a historical evolution of marketing communication used by Spanish universities
Year of publication: |
2024
|
---|---|
Authors: | Orgilés-Amorós, Macarena ; Ruiz Moreno, Felipe ; Penagos-Londoño, Gabriel I. ; Tabuenca-Cuevas, Maria |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 16.2024, 1, p. 48-70
|
Subject: | Educational marketing history | Higher education institutions | Multilingualism | Natural language processing | Social media | Hochschule | Higher education institution | Social Web | Social web | Spanien | Spain | Sprache | Language |
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