Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Year of publication: |
2015
|
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Authors: | Pocheptsova, Anastasiya ; Espinoza Petersen, Francine ; Etkin, Jordan |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 2, p. 296-303
|
Subject: | Goals | Product evaluation | Positive mood | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment |
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