Two-period pricing strategy in a supply chain with intertemporal and horizontal reference price effects
Year of publication: |
2021
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Authors: | Zhao, You ; Hou, Rui ; Luo, Xinggang |
Published in: |
INFOR : information systems and operational research. - Abingdon : Taylor & Francis Group, ISSN 1916-0615, ZDB-ID 1468358-1. - Vol. 59.2021, 4, p. 639-667
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Subject: | dynamic pricing | Game theory | horizontal reference price effect | intertemporal reference price effect | two-period supply chain | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Preis | Price | Preiswettbewerb | Price competition | Spieltheorie | Konsumentenverhalten | Consumer behaviour |
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