Two-phase usability evaluation of insurance website prototypes
Year of publication: |
2015
|
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Authors: | Chen, Weichao ; Paul, Anindita ; Kibaru, Francis ; Ma, Yanfei ; Saparova, Dinara |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 11.2015, 1, p. 1-22
|
Subject: | Insurance Website | Iterative Design | Online Survey | Prototype | Usability Evaluation | Website | Benutzerfreundlichkeit | Usability | Versicherung | Insurance | Bewertung | Evaluation | Online-Handel | Online retailing | Online-Befragung | Web survey | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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