Types of consumer operant resources and co-creation in dialogical service relationships
Berna Tarı Kasnakoğlu, Yunus Kalender, Hatice Gökkaya
| Year of publication: |
2022
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|---|---|
| Authors: | Tarı Kasnakoğlu, Berna ; Kalender, Yunus ; Gökkaya, Hatice |
| Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 14.2022, 3, p. 254-271
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| Subject: | co-creation | multimethod study | operant resources | service-dominant logic | services marketing | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/serv.2021.0296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373237