Typographic design of outdoor signage, restaurant authenticity, and consumers' willingness to dine : extending semiotic theory
Hanqun Song, Qing Shan Ding, Jing Bill Xu, Jonghyeong Kim and Richard C.Y. Chang
| Year of publication: |
2023
|
|---|---|
| Authors: | Song, Hanqun ; Ding, Qing Shan ; Xu, Jing Bill ; Kim, Jonghyeong ; Chang, Richard C. Y. |
| Subject: | Authenticity | Frequency of dining in ethnic restaurants | Semiotics | Signage | Typographic design | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Semiotik | Glaubwürdigkeit | Credibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2022-0572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314784