U-shaped effect of color in short-form video : combination of text, audio, image ML and gGenerative AI
Xin Wen, Yixuan Niu, Chengcheng Liao
| Year of publication: |
2025
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|---|---|
| Authors: | Wen, Xin ; Niu, Yixuan ; Liao, Chengcheng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115278, p. 1-16
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| Subject: | Generative AI | Machine learning | Short-form video marketing | Text, audio, image data | Video color | Künstliche Intelligenz | Artificial intelligence | Bespielte Medien | Pre-recorded media | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422451