Uber Driving Global Disruption : A Study using SWOT and PEST Framework

With the latest technological evolution, the world is moving faster than before in all sections of life to meet customer needs. One of the best innovations is Uber (ride sharing innovation) which disrupted the world by its technological landscaping and ease of use technology touching both developed and developing worlds. This paper is highlining the journey of Uber, its progress, and how the company is planning to grow in its journey going forward. Like any other company, Uber is dealing with many challenges and legal issues, and this paper is showcasing SWOT and PEST framework to study Uber's car-for-hire industry analysis