Umbrella Branding and the Provision of Quality

The authors determines a two product company, that sells their products with different quality under an umbrella brand.

Year of publication:	2004-11-29
Authors:	Hakenes, Hendrik ; Peitz, Martin
Institutions:	Universität <Mannheim> / Sonderforschungsbreich Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
Subject:	Prestige \| reputation \| Signaling \| Dachmarke

Extent:	246784 bytes 31 p. application/pdf
Series:	Universität Mannheim - Sonderforschungsbreich Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung - Publikationen sfb 504 ; 04-51 (2004)
Type of publication:	Book / Working Paper
Language:	English
Classification:	D82 - Asymmetric and Private Information ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising ; Product policy ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005850462