Umbrella Branding and the Provision of Quality
| Year of publication: |
2004-11-29
|
|---|---|
| Authors: | Hakenes, Hendrik ; Peitz, Martin |
| Institutions: | Universität <Mannheim> / Sonderforschungsbreich Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung |
| Subject: | Prestige | reputation | Signaling | Dachmarke |
| Extent: | 246784 bytes 31 p. application/pdf |
|---|---|
| Series: | sfb 504 ; 04-51 (2004) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | D82 - Asymmetric and Private Information ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising ; Product policy ; Individual Working Papers, Preprints ; No country specification |
| Source: | USB Cologne (business full texts) |