Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Frank Huber; Kai Vollhardt; Johannes Vogel; Thomas Keppler
| Year of publication: |
2006
|
|---|---|
| Authors: | Huber, Frank ; Vollhardt, Kai ; Vogel, Johannes ; Keppler, Thomas |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management, Univ. |
| Subject: | Cross-Selling | Beziehungsmarketing | Relationship marketing | Produktdifferenzierung | Product differentiation | Theorie | Theory | Deutschland | Germany | Kundenwert | Customer value | Kundenmanagement | Cross Selling |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 59 Bl. graph. Darst. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2223486-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 53 - 59 |
| ISBN: | 3-938879-12-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003324613