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Venturing into Foreign Markets: The Case of the Small Service Firm
Erramilli, M.Krishna, (1993)
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Lam, Shun Y., (2004)
Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective
Erramilli, M.Krishna, (2002)