Uncertainty avoidance, individualism and the readiness of business-to-consumer e-commerce
Year of publication: |
2021
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Authors: | Xu, Jun ; Cheng, Chen |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 1, p. 791-801
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Subject: | B2C E-commerce Index | Individualism | Uncertainty Avoidance | National Culture | Electronic Commerce | E-commerce | Risiko | Risk | Individualismus | Kulturelle Identität | Cultural identity | Welt | World | Online-Handel | Online retailing | Nationalkultur | National culture | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing |
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