Uncertainty representation and risk management for direct segmented marketing
Dessislava Pachamanova, Victor S.Y. Lo and Nalan Gülpınar
| Year of publication: |
2020
|
|---|---|
| Authors: | Pachamanova, Dessislava A. ; Lo, Victor S. ; Gülpınar, Nalân |
| Subject: | estimation uncertainty | marketing revenue management | risk management | robust optimisation | stochastic programming | Uplift modelling | Risikomanagement | Risk management | Theorie | Theory | Risiko | Risk | Revenue-Management | Revenue management | Stochastischer Prozess | Stochastic process | Mathematische Optimierung | Mathematical programming | Entscheidung unter Unsicherheit | Decision under uncertainty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1707265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178695