Uncorking the virtual frontier of wine experiences : interest drivers and potential consumers' profile
Giulia Gastaldello, Guenter Schamel, Nadia Streletskaya and Luca Rossetto
| Year of publication: |
2024
|
|---|---|
| Authors: | Gastaldello, Giulia ; Schamel, Günter ; Streletskaya, Nadia ; Rossetto, Luca |
| Subject: | Ordered logit | Virtual tourism experience | Virtual wine tasting | Wine consumers | Wine tourism | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Tourismus | Tourism | Virtuelle Realität | Virtual reality | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-1107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135990