Uncovering insights by comparing machine learning algorithms for customer churn analysis
Prashantkumar Mishra, Talha Ali Khan, Arslan A. Rizvi, Rand Kouatly, Iftikhar Ahmed, Thomas Heinrich Musiolik
| Year of publication: |
2024
|
|---|---|
| Authors: | Mishra, Prashantkumar ; Khan, Talha Ali ; Rizvi, Arslan A. ; Kouatly, Rand ; Ahmed, Iftikhar ; Musiolik, Thomas Heinrich |
| Published in: |
Enhancing and predicting digital consumer behavior with AI. - Hershey, PA : IGI Global, ISBN 979-8-3693-4453-8. - 2024, p. 343-374
|
| Subject: | Maschinelles Lernen | Machine learning | Kundenrückgewinnung | Customer recovery | Prognose | Forecast |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4453-8.ch018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015115142