Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Sina Damangir & Rex Yuxing Du & Ye Hu
| Year of publication: |
May 2018
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|---|---|
| Authors: | Damangir, Sina ; Du, Rex Yuxing ; Hu, Ye |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 42.2018, p. 1-17
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| Subject: | Big Data | Market structure analysis | Automotive industry | Sales response models | Privacy | Kfz-Industrie | Datenschutz | Data protection | Big data | Marktforschung | Market research | Marktstruktur | Market structure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873118