Under-contribution to generic advertising due to self-interested inequity aversion
Jura Liaukonyte, Timothy J. Richards, Harry M. Kaiser and Bradley J. Rickard
| Year of publication: |
July 2015
|
|---|---|
| Authors: | Liaukonyte, Jura ; Richards, Timothy J. ; Kaiser, Harry M. ; Rickard, Bradley J. |
| Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 42.2015, 3, p. 473-497
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| Subject: | inequity aversion | generic advertising | experimental economics | Werbung | Advertising | Theorie | Theory | Experiment | Gerechtigkeit | Justice | Eigeninteresse | Self-interest | Experimentelle Ökonomik | Experimental economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/erae/jbu032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421847