Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal
Marco Pichierri, Alessandro M. Peluso
| Year of publication: |
2023
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| Authors: | Pichierri, Marco ; Peluso, Alessandro M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 8, p. 1521-1538
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| Subject: | construal level | food marketing | health | local food | local ingredient | tastiness | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Lebensmittelmarkt | Food market | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338302