Understand the frequency of application usage by smartphone users : door is open, but closes quickly
Year of publication: |
[2017]
|
---|---|
Authors: | Jain, Geetika ; Rakesh, Sapna |
Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 291-303
|
Subject: | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Mediennutzung | Media usage | Nutzungsdauer | Useful life |
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