If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Elizabeth A. Minton, Nathalie Spielmann, Pierrick Gomez
| Year of publication: |
2023
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|---|---|
| Authors: | Minton, Elizabeth A. ; Spielmann, Nathalie ; Gomez, Pierrick |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 402-417
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| Subject: | advertising | Aesthetically unexpected goods | causal uncertainty | point-of-purchase marketing communications | sustainability | unexpected advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014445904