Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Linwan Wu, Taylor Jing Wen
| Year of publication: |
2021
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|---|---|
| Authors: | Wu, Linwan ; Wen, Taylor Jing |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 2, p. 133-146
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| Subject: | Werbung | Advertising | Künstliche Intelligenz | Artificial intelligence | Verbraucher | Consumers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2021-004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012642989