Understanding and managing customer value propositions : introduction to the special issue
Andreas Eggert, Pennie Frow, Adrian Payne, Lena Steinhoff
| Year of publication: |
2020
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|---|---|
| Authors: | Eggert, Andreas ; Frow, Pennie ; Payne, Adrian ; Steinhoff, Lena |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 242-243
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| Subject: | Customer value proposition | Indigenous construct | Special issue | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285180