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Becker, Annika, (2018)

How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories

Loureiro, Sandra Maria Correia, (2023)

Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation

Castellano, Sylvaine, (2023)