Understanding auction fever : a framework for emotional bidding
Year of publication: |
2011
|
---|---|
Authors: | Adam, Marc Thomas Philipp ; Krämer, Jan ; Jähnig, Caroline ; Seifert, Stefan ; Weinhardt, Christof |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 21.2011, 3, p. 197-207
|
Subject: | Auktionstheorie | Auction theory | Emotion |
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