Understanding brand identity confusion
Year of publication: |
2011
|
---|---|
Authors: | Srivastava, R. K. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 4, p. 340-352
|
Subject: | Cinthol | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Seife | Soap | Indien | India |
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