Understanding casino experiential attributes : an application to market positioning
IpKin Anthony Wong; JiaYi Seven Wu
| Year of publication: |
2013
|
|---|---|
| Authors: | Wong, IpKin Anthony ; Wu, JiaYi Seven |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 214-224
|
| Subject: | Casino | Customer experience | Positioning | Multidimensional scaling | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Experiment | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225794