Understanding the Chinese online fresh agricultural market through the extended technology acceptance model : the moderating role of food safety trust
Jingjing Xing, Jun Zhang and Xue Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Xing, Jingjing ; Zhang, Jun ; Wang, Xue |
| Subject: | Food safety trust | Perceived fresh agricultural product quality | Perceived logistics service quality | Perceived risk | Technology acceptance model | Innovationsakzeptanz | Innovation adoption | Lebensmittelsicherheit | Food safety | China | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Online-Handel | Online retailing | Lieferkette | Supply chain |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210539