Understanding consumer perceptions in the digital environment
Hein, Sebastian
| Year of publication: |
Januar 19th 2021
|
|---|---|
| Authors: | Hein, Sebastian |
| Publisher: |
Vallendar |
| Subject: | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Markenwert | Brand equity | Messung | Measurement |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 119 Seiten Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2021 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012543212