Understanding consumer preferences for complex products : a web-based method
Young-Hoon Park, Min Ding and Vithala R. Rao
| Year of publication: |
2007
|
|---|---|
| Authors: | Park, Young-Hoon ; Ding, Min ; Rao, Vithala R. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 1, p. 73-86
|
| Subject: | Produktdifferenzierung | Product differentiation | Innovation | Videogerät | Home video product | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003605795