Understanding consumer repurchase intention on O2O platforms : an integrated model of network externalities and trust transfer theory
Lin Xiao, Bin Fu, Wenlong Liu
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Xiao, Lin ; Fu, Bin ; Liu, Wenlong |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 12.2018, 4, p. 731-756
|
| Subject: | O2O commerce | Network externalities | Trust transfer theory | Repurchase intention | Netzwerkökonomik | Network economics | Theorie | Theory | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-018-0370-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919763