Understanding consumer self-design abandonment : a dynamic perspective
Franziska Krause and Nikolaus Franke
| Year of publication: |
2024
|
|---|---|
| Authors: | Krause, Franziska ; Franke, Nikolaus |
| Subject: | mass customization | online configurators | product design | abandonment | longitudinal process | goal pursuit | U-shape of valence | overoptimism | Mass Customization | Mass customization | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231183977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582899