Understanding consumer shopping behaviour : a comparison of three theories of emotions in predicting online flow
Year of publication: |
2016
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Authors: | Kulviwat, Songpol ; Zhang, Yong ; Fan, Jinyan ; Zheng, Lu |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 3-21
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Subject: | emotion | online flow | PAD theory | Plutchik | Izard | positive affect | negative affect | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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