Understanding consumer shopping behaviour : a comparison of three theories of emotions in predicting online flow
Songpol Kulviwat and Yong Zhang, Jinyan Fan, Lu Zheng
| Year of publication: |
2016
|
|---|---|
| Authors: | Kulviwat, Songpol ; Zhang, Yong ; Fan, Jinyan ; Zheng, Lu |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 3-21
|
| Subject: | emotion | online flow | PAD theory | Plutchik | Izard | positive affect | negative affect | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595007