Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Chang-Dae Ham; Joonghwa Lee; Hyung-Seok Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Ham, Chang-Dae ; Lee, Joonghwa ; Lee, Hyung-Seok |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2014, 4, p. 241-263
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| Subject: | motivation | uses and gratification | creating behaviour | social media | theory of reasoned action | TRA | expectancy-value model | behavioural intention | attitudes toward creating content | subjective norm | determinants of behavioural intention | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349122