Understanding consumers online furniture purchase behavior : an updated UTAUT perspective
Year of publication: |
2020
|
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Authors: | Li, Ying ; Li, Xiao ; Zhang, Zongli ; Zhang, Guangsheng ; Gong, Min |
Published in: |
Journal of forest economics : JFE. - Boston : Now publishers inc., ISSN 1104-6899, ZDB-ID 1231357-9. - Vol. 35.2020, 4, p. 267-303
|
Subject: | Furniture e-commerce | Online purchasing intent | UTAUT2 | SEM | Multiple-group analysis | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Möbelindustrie | Furniture industry | Möbel | Furniture | Social Web | Social web |
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