Understanding consumers' predispositions toward new technological products : taxonomy and implications for adoption behaviour
Ruth Maria Stock and Christian Schulz (Department of Marketing and Human Resource Management, Technische Universität Darmstadt, Darmstadt, Germany)
| Year of publication: |
October 2015
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|---|---|
| Authors: | Stock-Homburg, Ruth ; Schulz, Christian |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 19.2015, 5, p. 1550056-1-30
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| Subject: | Adoption of technological products | consumer types | trait theory | cluster analysis | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Clusteranalyse | Cluster analysis | Innovationsakzeptanz | Innovation adoption | Technischer Fortschritt | Technological change | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919615500565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422511