Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Year of publication: |
2014
|
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Authors: | Jung, Yoonhyuk ; Pawlowski, Suzanne D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2231-2238
|
Subject: | Virtual consumption | Social virtual worlds | Social representations | Core-periphery analysis | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team |
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