Understanding customer attitude toward advergames : an extended TAM approach
Year of publication: |
2023
|
---|---|
Authors: | Jami Pour, Mona ; Kazemi, Zohre ; Moeini, Hossein |
Published in: |
Arts and the market : AAM. - Bingley : Emerald, ISSN 2056-4953, ZDB-ID 2819938-8. - Vol. 13.2023, 2, p. 94-116
|
Subject: | Advergames | Customer attitude | Gamification | Technology acceptance model (TAM) | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Computerspiel | Video game | Online-Marketing | Internet marketing |
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