Understanding the customer experiences from the perspective of guests and hotel managers : empirical findings from luxury hotels in Istanbul, Turkey
Year of publication: |
April-June 2016
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Authors: | Cetin, Gurel ; Walls, Andrew |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 395-424
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Subject: | customer experience | guest experience | experiential marketing | experience design | luxury hotels | phenomenology | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Türkei | Turkey | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction |
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