Understanding customer needs
Barry L. Bayus
| Year of publication: |
2008
|
|---|---|
| Authors: | Bayus, Barry L. |
| Published in: |
Handbook of technology and innovation management. - Chichester [u.a.] : Wiley, ISBN 1-4051-2791-0. - 2008, p. 115-141
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769465