Understanding customers' choice for digital D2C versus multi-brand operations
Eda Kalayci, Jan U. Becker, Christian Barrot
| Year of publication: |
2024
|
|---|---|
| Authors: | Kalayci, Eda ; Becker, Jan U. ; Barrot, Christian |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 2, p. 256-273
|
| Subject: | Brand | Channel choice | E-commerce | Mono-brand | Omnichannel distribution | Online shopping | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Markenartikel | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065179