Understanding customers' insights using attribution theory
Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw, and Chi-Ting Chen
| Year of publication: |
2024
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| Authors: | Raksmey Sann ; Lai, Pei-Chun ; Liaw, Shu-Yi ; Chen, Chi-Ting |
| Published in: |
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-53286-3. - 2024, p. 20-28
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| Subject: | Apriori algorithm | Attribution theory | Customer complaint | Online review | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Algorithmus | Algorithm |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-53286-3_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501014