Understanding customers' interactive experience in immersive performing art : a narrative transportation perspective
Xuanjin Wu, Meng Zhang and Si Shi
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Xuanjin ; Zhang, Meng ; Shi, Si |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 15.2024, 2, p. 177-206
|
| Subject: | Immersive performing art | Interactive experience | Narrative transportation theory | Self-expansion | Word of mouth (WOM) | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kunst | Arts | Narrative Methode | Narrative method | Theater | Theatre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-03-2022-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064734