Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Zelin Tong and Jingdan Feng and Fang Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Tong, Zelin ; Feng, Jingdan ; Liu, Fang |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 157-170
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| Subject: | Brand trust | Corporate strategy | Functional congruity | Image congruity | Negative publicity | Self-congruity | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3550 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552948