Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Anil Gupta, Neelika Arora
| Year of publication: |
May 2017
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|---|---|
| Authors: | Gupta, Anil ; Arora, Neelika |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 1-7
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| Subject: | Mobile shopping | Innovation adoption | Behavioral reasoning theory | Barriers to adoption | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697818