Understanding discount program risk in hospitality : a Monte Carlo approach
Year of publication: |
January-March 2016
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Authors: | Philander, Kahlil S. ; Raab, Carola ; Berezan, Orie |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 1/2, p. 218-237
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Subject: | discount programs | Monte Carlo | risk analysis | consumer behavior | restaurant | gambling | Konsumentenverhalten | Consumer behaviour | Monte-Carlo-Simulation | Monte Carlo simulation | Risiko | Risk | Risikomanagement | Risk management | Gastronomie | Restaurant industry | Theorie | Theory | Glücksspiel | Gambling | Krankenhaus | Hospital |
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